The Care Ritual That Buys You Years

Three years is the floor, not the ceiling. The customers who get five or six are the ones who treat their wefts the way their grandmothers treated their own hair.

Once a week, warm two tablespoons of cold-pressed coconut oil with three pinches of brahmi and a small piece of bhringraj root. Comb through the lengths only — never the wefting tape. Leave for an hour, wash in lukewarm water with a sulphate-free shampoo, air-dry on a flat towel.

That is the entire ritual. It takes twenty minutes once a week. It will add years to a piece that was already built to last.