Our Origin
"Hair is the most personal thing a woman gives. We honour that."
For more than two thousand years, devotees have arrived at the temple of Tirumala — a hill town in Andhra Pradesh — to fulfil a vow. They bring rice, they bring rupees, and the most devout bring their hair. Heads are shaved as a gesture of surrender; the hair becomes prasada, a divine return-gift, gathered by the temple.
The temple, in turn, sells the hair at twice-yearly auctions. The proceeds fund hospitals, schools, midday meals, and the upkeep of the temple itself. Tirumala is one of the wealthiest religious institutions in the world, and a meaningful share of that wealth is attributable to hair.
This is the river we step into.
Eight hands. Five rooms. Thirty-two hours.
Auction & verification
Lots from Tirumala and Palani only — young donors, Ayurvedic, uncoloured. Sealed and certified.
A two-week ritual
Sorted strand-by-strand, then washed in fifteen baths of clay, soapnut, and shikakai.
Hand-tied, single artisan
One artisan, start to finish. Needle-and-thread weft. Invisible, lay-flat seams.
Quality, blessing, dispatch
Brushed with sandalwood oil, blessed at our altar, packed in handloom silk.